The formulation and execution of a company’s
vision and mission are the key elements of a well-managed organization. Modern
texts about strategy are replete with the concern of where a company is now (or
it’s “mission”) and what directions or areas of growth it would like to pursue
(or it’s “vision”). However, the vision and mission are just portions of the
equation; the missing piece that would complete the puzzle is the development
of its core values.
Core values are “the essence of the company’s
identity-the principles, beliefs or philosophy of values.” They are what a firm
believes to be good and important, ideas or precepts they are in short, what
are “valuable” to them.
In an article at carloreato.com, the following
were cited as the advantages of adopting and living its own core values:
·
Core
values help companies in the decision-making processes
·
Core
values educate clients and potential customers about what the company is about
and clarify the identity of the company.
·
Core
values educate clients and potential customers about what the company is about
and clarify the identity of the company
·
Core
values are becoming primary recruiting and retention tools
At the company where I work for, we at National
Electrification Administration (NEA) believe in using our core values as a
competitive advantage and as a beacon to follow in our journey towards
exemplary public service. After a series of participative and reflective
sessions among all employees, we have adopted the following core values:
Absolute honesty
Maximum efficiency
Total Solidarity
These core values are tenets by which all NEA
employees abide and live by. To effectively serve our clients, we must be
absolutely honest. There are no shades of gray, either you are telling the
truth or you are not, there should be no halfway mark. Maximum efficiency deals
with using our God-given talents to the best of our abilities to serve the
nation. And finally, we at NEA are in total solidarity; we act as one to ensure
we are able to attain our agency’s mandate.
NEA’s core values are recited during our
regular Monday Flag Raising Ceremonies. Indeed, our assembly hall has been
renamed as the Honesty, Efficiency, Solidarity Auditorium or HESA.” This is a
reminder that these are not just merely window dressing but are one of the
various means by which we live and sustain our core values.
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